BACKGROUND

The Johor Collection Sdn. Bhd. (TJC) is a subsidiary of Perbadanan Usahawan Johor Sdn. Bhd. (PUJB) established on July 3, 2019. TJC works in alignment with Majestic Johor to promote the uniqueness and diversity of Johor's identity, encompassing culture, traditions, food, historical buildings, and creative arts. TJC supports entrepreneurs in commercializing and promoting their products under the "The Johor Collection" brand. Through this initiative, TJC highlights Johor's identity as a source of pride for its people.